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Adobe Audience Manager Segments, Estas diferencias contribuyen, en … With Trait Recommendations, when you build or edit a segment in Segment Builder, you get recommendations on additional traits you can include, that are similar to the traits in the segment … The Segments dashboard is a centralized workspace for managing your audience segments. A mapped segment … Use Recency and Frequency to give your segment parameters of how many times a visitor has to qualify for a trait within a certain time period. Continually discover and organize new, valuable segments for smarter targeting and … Segments are shared from Adobe Audience Manager to Analytics in real time, to inform audience discovery, segmentation, and … La página de resumen del segmento muestra detalles como el nombre, las características del segmento, las reglas, los datos de rendimiento y la información de asignación de destino. Cuando crea un segmento en Audience Manager, lo almacena en una estructura basada en carpetas o en una "taxonomía". En este vídeo, aprenderá a utilizar las recomendaciones de características actualizadas en Segments, que son Audience Marketplace recomendaciones. See what you can do. Puede ver el Segments panel navegando hasta … Adobe can help. The Bulk Management Tools let you create and manage multiple objects at once with single operation. Use the first drop-down menu to filter between Audience Manager data sources, Adobe Analytics report suites, or both. When creating marketing campaigns, especially reach … Obtenga información sobre las opciones al crear un segmento para excluir a los clientes que ya se han convertido al estado de cliente. Then, use the second drop-down menu to choose your data source. It lets you work with 2 distinct types of profiles, a device profile and … You can send qualified segments to Google Ad Manager either through a client-side or through a server-side integration. Using these tutorials along with the documentation will give you a better understanding how … "Obtenga información acerca de casos especiales para el uso compartido de segmentos entre Adobe Audience Manager y Adobe Target". Enhanced segmentation: Combine Adobe Analytics & Audience Manager data for precise, personalized audience segments in marketing campaigns. NOTA El informe Segment … Adobe Audience Manager (Adobe Audience Manager) is a powerful data management platform that helps you build unique audience … Need to improve focus on high-value audiences? Learn how Segment Builder in Adobe Audience Manager helps support better target market segmentation. Aprenda a utilizar la vista de código para definir segmentos, lo que le permite crear combinaciones de características complejas, incluido el uso de actualización y frecuencia. By leveraging this integration, advertisers can efficiently target high-value audiences … Import segments from Adobe Analytics into Audience Manager Increase ROAS by using algorithmic (look-alike) models Using look-alike models to extend sold-out inventory from your … Understand how Adobe Analytics lets you build, manage, share, and apply powerful, focused audience segments to your reports using Analytics … Learn about audience management features. In Analytics, a report based on this month would not include … Es Segments dashboard un espacio de trabajo centralizado para la administración de segmentos audiencia. CPM … The Overlap reports in Audience Manager adhere to RBAC principles. Dirige el equipo de segmentación digital y se encarga de todos los datos que entran y salen de audience manager. As a data partner, when you share this information with your customers (or work with it … Use the Dashboard to view information about your partners' unique visitor counts broken down by trait types and segments for a specified time frame. Set up Google Ad Manager as a destination and send Audience Manager segment data to that platform. All of your Audience Manager segments will appear in Target shortly after you complete these steps in the implementation process. For a discussion about the differences … Lookalike modeling from Adobe unearths high-value audiences similar to your loyal customers. Obtenga una descripción detallada del proceso de definición de segmentos y, a continuación, desglose por los rasgos o señales que necesita para crearlos. Here, … Segment Builder lets you build trait rules for a segment using a code editor. This video walks you through the creation of a segment in Audience Manager to be used for People-based Destinations. En este vídeo, vea cómo utilizar los informes generales en Audience Manager para obtener números de características y segmentos. You can also view limits … Learn how to sync metadata, hierarchy data, and unique audience data for your Adobe audiences. Identifique Audience Manager segmentos por Experience Cloud en la … Puede crear reglas con generador de rasgos o segmento Audience Manager y copiarlas en la hoja de cálculo. Excelente … Obtenga información sobre cómo importar las audiencias Adobe en Advertising DSP y buscar mediante Adobe Audience Manager This page illustrates the process of creating Facebook Website Custom Audiences (WCA) pixels for the purposes of sending web-based … It tells internal Adobe systems that a call from Audience Manager or the ID service is passing in customer data for synchronization or requesting an ID. Lea las secciones siguientes para obtener más información. The documentation in this section described the outdated method of integrating … Learn tips for creating onboarded traits in Audience Manager. Audience Library displays audiences in Experience Cloud. You can use Bulk Management … Learn how to import your Adobe audiences into Advertising DSP and Search using Adobe Audience Manager Learn how to create Google Ads customer match audiences from your existing Adobe Analytics and Audience Manager audiences. . When you create a segment in Audience Manager, you store them in a folder-based structure, or a "taxonomy. Learn how it works. También se conoce como lista de remarketing para la integración de … Lecturas relacionadas Información general sobre reglas de combinación de perfiles en la Guía del usuario de Audience Manager. Este vídeo lo acompaña durante la creación de un segmento en Audience Manager para utilizarlo en People-Based Destinations. In the case of Cookie and URL destinations, the user is already on the browser, and what Audience … Trait qualification, or trait realization, is treated differently in Audience Manager, depending on trait type. Read Understanding Segments in Analytics and Audience Manager for an in-depth description of the … Analytics and Audience Manager both use segments. Incluye actualizaciones menores de la documentación de Audience Manager que podrían no incluirse en las notas de la versión de … Adobe Audience Manager helps you easily collect and merge data from almost anywhere, build more informed audience segments, identify new opportunities, … Utilice Actualización y Frecuencia para darle a su segmento parámetros sobre cuántas veces un visitante debe cumplir los requisitos para una característica en un período determinado. This video looks at the differences in segments and … Audience Manager provides industry-leading services for online audience data management. This metric represents the total number of Audience Manager UUIDs that are qualified for the segment within the look-back period you … The Segments dashboard is a centralized workspace for managing your audience segments. The Segment Performance report compares mapped and unmapped segments by impressions and conversion rates. Create and manage all your merge rules from the dashboard. Puede utilizar las dimensiones Audiencia de Adobe Audience Manager en todo Analytics. The segment is targeted in an Adobe Advertising search ad. Unified customer profiles: … Una visión general de la característica y casos Addressable Audience de uso. With Trait Recommendations, when you build or edit a segment in Segments, you get recommendations on additional traits you can include, that are similar to the traits in the segment … When mapping Adobe Analytics segments or report suites to your Experience Cloud organization, Audience Manager automatically creates new, corresponding, read-only segments and traits. Great for content affinity and frequency … Advertising DSP puede enviar datos de exposición a Audience Manager como señales procesables mediante la implementación de píxeles de seguimiento de impresiones de Adobe Experience … Aprenda cómo integrar OneSignal con Adobe Audience Manager para sincronizar segmentos de audiencia y datos de comportamiento, habilitando campañas de mensajería multicanal dirigidas que … Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site … Tanto Analytics como Audience Manager emplean segmentos. " Learn a few tips for creating and managing the segment taxonomy. Watch this video to see … Wenn Sie keine Adobe Analytics Report Suites verwenden, ist die data source deaktiviert und standardmäßig nur auf Audience Manager-Datenquellen festgelegt. Describe los pasos opcionales y requeridos para crear un segmento en Segment Builder. Powered by Adobe … Contiene documentación técnica sobre la funcionalidad del sistema, la integración de datos y los archivos de ayuda. You can manage the … People-based destinations means your audience data is sent to the best customer-facing channels for your organization. The Segment Performance report compares mapped and unmapped segments by impressions and Real-Time Segment Uniques. You can see the Segments dashboard by navigating to Audience Data > Segments. Audience Identity reporting provides customers with the ability to report on the total population of a trait or segment by person/household definitions of identity. Create High Value Segments and Improve Reach with Look-alike Modeling The Models documentation contains details about the Audience Manager algorithmic modeling process. Este vídeo muestra cómo hacerlo y analiza otros ajustes que deben tenerse en cuenta. Adobe Audience Manager segment data is passed into Analytics on a hit-by-hit basis, and represents the audience membership for a … Adobe Audience Manager (AAM) is a data management platform (DMP) that helps you leverage behavioral data to build anonymous, … Examine nuestro centro de conocimientos para obtener consejos sobre el uso de Adobe Audience Manager. Discover how to apply segmentation on online and offline data to create audience segments based on hashed … Adobe Audience Manager is our solution to help you to manage the mass of data you collect about your customers; not only the entire Adobe Experience Cloud stack, but all your other data sources as well, … Use the Visitor Profile Viewer to display the current state of a user profile for the current browser, including its traits and segments. Adobe can help. Los segmentos integrados son nuevas dimensiones de Analytics llamadas ID de audiencias y Nombre … Learn about the Audience Manager Bulk Management tool, commonly referred to as "BAAAM. Learn tips and tricks to help you when you are planning to use Adobe Analytics data in your traits in Audience Manager. For … Audience Manager shows you the maximum shareable audience for each destination and the real-time count of people belonging to a segment. ¿Necesitas centrar tu atención en las audiencias de gran valor? Descubre cómo el creador de segmentos de Adobe Audience Manager contribuye a una mejor segmentación dirigida a mercados. Sin embargo, los segmentos de Analytics no son exactamente iguales a los de Audience Manager. For each trait, you can view its SID, name, details … Fundamentals of Adobe Audience Manager is an 8-hr on-demand course that provides you with a basic understanding of the functionality of a Data Management Platform (DMP). Segment Builder consta de … Segment Builder consta de 3 secciones independientes: Basic Information, Traits y Destinations Mapping. Los segmentos del público procesables creados en Adobe Audience Manager ayudan a impulsar la activación para que puedas dirigirte a segmentos de alto valor con experiencias personalizadas. Matt trabaja estrechamente con todas las partes interesadas internas y socios … Guides Audience Manager Guide Learn how to use Adobe Audience Manager to collect commercially relevant information about site visitors and create marketable segments. Gain additional insight into third-party data that … Aprenda a utilizar la integración de Target y Audience Manager para enviar segmentos de Audience Manager AAM () a Adobe Target. See the table below for detailed information on trait qualification. Learn about People-based Destinations in Audience Manager. Audiences are collections of visitors (a list of Experience Cloud IDs). Learn how to create and manage segments. As a data partner, when you share this information with your … When mapping Adobe Analytics segments or report suites to your Experience Cloud organization, Audience Manager automatically creates new, corresponding, read-only segments and traits. Este procedimiento requiere una lista de remarketing de AdWords, un código de píxel y un destino de URL de Audience Manager. Predictive Audiences le ayuda a clasificar en tiempo real audiencias desconocidas como personalidades diferenciadas, mediante el uso de la ciencia de datos. However, an Analytics segment is not exactly the same thing as an Audience Manager segment. This procedure requires an AdWords remarketing list, pixel code, and an Audience Manager URL destination. Simple pixels (that can be used to qualify users for traits) perform real-time data transfers. Por lo tanto, intente cambiar el … Una lista de la documentación nueva o revisada publicada en 2020. Conozca algunas sugerencias para crear y administrar la taxonomía de … Look para Audiences > Audience List ver los segmentos de Audience Manager en Target. Wählen Sie ein … In this case, Audience Lab counts three conversions, one for each device that has exhibited the authentication trait. Manage data collection and audience creation with rules-based, onboarded, algorithmic or folder traits. The Audience Manager interface lets clients create any number of pixels on a self-service … Audience Manager sets a maximum limit on the number of traits, segments, destinations, and algorithmic models that you can create for an account. Learn some tips on choosing the right data source when you are creating a new segment in Audience Manager. Audience Manager segment qualifications in Adobe Analytics When sending segment information to an Analytics destination, Audience … Adobe audience segments: Advertisers with opted-in Adobe Audience Manager or Adobe Analytics accounts can create Google Ads customer match audiences from their Adobe … Profundiza en las múltiples ventajas de Adobe Audience Manager y en cómo la DMP se enfoca en tu cliente y sus experiencias. O bien, si está familiarizado con regla sintaxis, … Learn about the different types of destinations in Audience Manager and the details of mapping segments to each destination type. Con Trait Recommendations, cuando crea o edita un segmento en Segments, obtiene recomendaciones sobre características adicionales que puede incluir, que son similares a las … Conoce a detalle las funciones de Adobe Audience Manager que te permiten ver lo que prefieren tus públicos y las formas de brindar experiencias más cautivantes y personales. The segment is added to the Adobe Media Optimizer batch and HTTP destinations within the Audience Manager user interface. DSP can pull in your Adobe Audience Manager and other Adobe audiences for targeting. With Trait Recommendations, when you build or edit a segment in Segment Builder, you get recommendations on additional traits you can … "Aprenda a crear un destino basado en URL de LinkedIn AAM en (Adobe Audience Manager AAM) para insertar segmentos de la para la segmentación de anuncios en línea". In Audience Manager, … Al crear segmentos en Audience Manager, puede añadir características de varias fuentes de datos. Filter by Products Audience Manager Build audience profiles that you can use anywhere. Users can see … This allows users to explore data by building segments to evaluate audience size, and running overlap reports to gain initial audience … Audience segmentation from Adobe Campaign elevates your game within a single visual environment. Audience Manager TTLs are Independent of Third-Party TTL Settings Remember, the TTL set on your Audience Manager pixel operates independently from the TTL set on other … The Segment Trend report returns data on impressions and click-through rates of mapped and unmapped segments over time. Las opciones del menú Administración permiten crear usuarios Audience Manager y asignarlos a grupos. Addressable audiences created in Adobe Audience Manager help drive activation so you can target high-value segments with personalized … Learn how to map segments to a device-based destination, also known as a _server-to-server_ destination. Para crear un (a) segment, complete los campos obligatorios en las secciones Basic … Describes the required and optional steps that create a segment in Segment Builder. See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe. El Adobe Analytics proporciona información sobre cómo los usuarios interactúan con el contenido digital, lo que ayuda a las organizaciones a optimizar sus experiencias digitales y mejorar sus … Informe de muestra La siguiente ilustración proporciona información general de alto nivel sobre el informe Segment-to-Segment Overlap. External Merge Policies Audience segments that were automatically created from other Experience Cloud solutions, based on merge … Con Adobe Audience Manager podrás identificar tus clientes más rentables y brindar una experiencia coherente y relevante en todos los canales y dispositivos, definiendo los segmentos de más valor … Learn tips on creating the folder structures that hold your traits in Audience Manager. Learn how to publish segments for marketing activity in Audience Library, Target, and Audience Manager. Audience Manager is a data management platform that helps you build unique audience profiles so you can … When creating segments in Audience Manager, you can add traits from various data sources. Consulte cómo autenticarse para poder utilizar la hoja BAAAM … But the Audience Lab feature in Audience Manager does that and more by letting you test destinations (like a DSP) against each other. Obtenga información acerca de la herramienta Administración masiva de Audience Manager, denominada comúnmente "BAAAM". Learn how to use code view to define segments, allowing you to create complex trait combinations, including using recency and frequency. Este vídeo analiza las diferencias en la creación de segmentos y … When Audience Manager sends segment information to a data partner, it identifies these objects with numeric IDs. This video shows you how to do that and discusses other settings that need to be … Obtenga información sobre cómo asignar segmentos a un destino basado en dispositivos, también conocido como destino de servidor a servidor. Un vistazo a algunas de las necesidades comunes del editor que se eliminan gracias a Adobe Audience Manager. Resolución En este caso, es posible que por alguna razón, los metadatos del segmento no se transmitieran de Adobe Audience Manager a Adobe Analytics. Para enviar un segmento de audiencia a un DSP u … Aprenda a crear características retroactivas, como las que rellenan los datos en la característica antes de crearla. Los usuarios solo pueden ver información sobre los panel para los que tienen … Aprenda a utilizar los Informes de tendencias en Audience Manager para ver el rendimiento de las características y los segmentos con el paso del tiempo. Además de reenviar datos en tiempo real de Adobe Analytics a Audience Manager, también puede importar segmentos que incluyan datos posteriores al procesamiento de Analytics a Audience … La plataforma de gestión de datos Adobe Audience Manager te ayuda a centrarte en segmentos de audiencia de gran valor con una … Explora las funciones de Adobe Audience Manager que desvelan las preferencias de tus audiencias y cómo conseguir experiencias más interactivas y personales. Al crear campañas de … Descubre cómo las integraciones entre Adobe Analytics y Adobe Audience Manager crean análisis de segmentos del público procesables. In Adobe Audience Manager, that visitor would be included in a “purchaser” segment, regardless of the date range. It is also known as a … In addition to forwarding real-time data from Adobe Analytics into Audience Manager, you can also import segments that include post-processed data from Analytics to Audience … This document provides a comprehensive guide to integrating Adobe Audience Manager (AAM) with Google Ads. You can also find details … Audience Manager helps you achieve this by calculating the propensity of your unknown first-party audience for a set of known first-party audiences. También puede vista límites (características, segmentos, … Adobe Audience Manager shares data with Adobe Analytics in real time, so you always have the most accurate and relevant information available to learn about … Welcome to the Audience Manager tutorials site. You can only see segments from data sources that you have access to based on the RBAC User Group that you … The options under the Administration menu let you create Audience Manager users and assign them to groups. " See how to authenticate so that you can use … Con Adobe Sensei, Audience Manager puede ampliar tu alcance encontrando segmentos del público similares. ¡Este es un gran avance en la creación de rasgos! Obtenga información sobre los distintos tipos de destinos en Audience Manager y los detalles de asignación de segmentos a cada tipo de destino. As you move from Audience Manager to Real-time Customer Data Platform, it is helpful to understand the differences in concepts. It also describes how … Real-time Edge segment evaluation is not supported using this implementation approach. The segment addressable number is a subset of the total segment population. You can see the Segments dashboard by … Adobe puede ayudarte. ¿Qué es un Addressable Audience? La Addressable Audiences función le … When Audience Manager sends segment information to a data partner, it identifies these objects with numeric IDs. To send an audience segment to a DSP or other partner, you need to … A medida que pasa de Audience Manager a Real-time Customer Data Platform, resulta útil comprender las diferencias en los conceptos. However streaming and batch audience sharing from Experience Platform hub are … Aquí nos gustaría mostrarte una descripción, pero el sitio web que estás mirando no lo permite. A mapped segment is a segment you create and … Learn how to integrate OneSignal with Adobe Audience Manager to sync audience segments and behavioral data, enabling targeted, multi-channel messaging campaigns that drive engagement, … Audience Marketplace data buyers agree to report all ad impressions served using traits contained in the data feed priced on a cost per thousand ad impressions (CPM) basis. Comience por ver el vídeo Crear segmentos en Audience Manager. The … Describe los efectos en los usuarios, datos y destinos segmentados cuando pone en pausa o elimina un segmento activo mediante el Generador de segmentos. Conozca algunas sugerencias para elegir la fuente de datos correcta al crear un nuevo segmento en Audience Manager. Las características se componen de elementos de datos denominados … Adobe Audience Manager redefines audience segmentation by using online and offline data to build high-value segments based on behavior. Create new segments. En este vídeo, aprenderá a utilizar BAAAM, la … Crear una audiencia de Audience Manager Audience Manager permite combinar varias fuentes de datos para crear audiencias que se puedan compartir en Adobe Experience Cloud y en el … Learn about options when you create a segment to exclude customers who have already converted to customer status. Only Adobe Audience Manager lets you see your customers in a whole new light. Requirements and related information about both methods are … The Adobe Audience Manager data management platform helps you sharpen your focus on high-value audience segments with a next … Analiza en profundidad las numerosas ventajas de Adobe Audience Manager y cómo su DMP se centra en tu cliente y las experiencias. Can a user have Segment: Read-Only access, yet also Audience Lab test … Learn how to find and set Time to Live (TTL) in Audience Manager. The Overlap reports in Audience Manager adhere to RBAC principles. Adobe Audience Manager (Adobe Audience Manager) es una potente plataforma de administración de datos que le ayuda a crear perfiles de audiencia únicos a … Adobe Audience Manager learning resources Make the most of your investment with our free learning and support platform, Adobe Experience League. Limits apply to these items … Las audiencias procesables creadas en Adobe Audience Manager impulsan la activación para que puedas dirigirte a segmentos de gran valor con experiencias personalizadas. Our product and services give digital advertisers … Learn how to use the Trend Reports in Audience Manager to see how traits and segments are performing over time. This information can help you … Watch Matt Vittorioso, Senior Marketing Specialist at Ally Financial, gives tips on managing traits and segments. Adobe Audience Manager redefine la segmentación de audiencias utilizando información online y offline para construir segmentos de gran valor basados en … Why do my traits or segments not show up in the Overlap Reports page? Why are our Read-Only users able to create, edit or delete traits and segments? We are not an Audience … Dirige el equipo de segmentación digital y se encarga de todos los datos que entran y salen de audience manager. Consulte los campos de la interfaz de usuario para crear un segmento en Audience Manager. Profile Merge Rules fundamentally changes how Audience Manager collects data and segments users for targeting. You can also find details about how to serve targeted … See how your audience targeting and segmentation can improve with Audience Manager, a best-in-class data management platform, from Adobe. Use machine learning to reveal hidden opportunities faster. Matt trabaja estrechamente con todas las partes interesadas internas y socios … In this video, see how to use the General Reports in Audience Manager to get numbers for traits and segments. Predictive Audiences help you classify unknown audiences into distinct personas in real-time, using data science. Use this setting when creating traits, which sets an expiration of membership in the trait if a user does not re … You can capture data from media campaigns using pixel calls to Audience Manager (often called pixeling the creative) or by ingesting log files. When you create a Predictive … The segment summary page displays details such as name, traits in the segment, rules, performance data, and destination mapping information. These environments are closed … Review Adobe Experience Cloud privacy to understand the full privacy implications of audience sharing. Look in … Overview Audience Manager uses Role Based Access Control (RBAC) to extend user-group permissions to the Trend reports. Al crear segmentos en Audience Manager, puede añadir características de varias fuentes de datos. Audience Manager segments are different from Adobe Analytics segments. See some helpful use cases, and even get some tips and tricks from customers. Audience Manager usa Role Based Access Control (RBAC) para extender permisos de grupos de usuarios a Dashboard. By using audience reports, you can refine … Use people-based destinations to send first-party audience segments to people-based environments. Build and manage the traits or segments used in look-alike modeling. Walk through the fields in the UI to create a segment in Audience Manager. You can create a maximum of 4 Profile Merge Rules. Al crear, editar o eliminar características, el uso de la interfaz de usuario para hacerlo uno por uno puede ser ineficiente y requerir mucho tiempo. See Understanding Calls to the … Esta página ilustra el proceso de creación de píxeles de audiencias personalizadas del sitio web de Facebook (WCA) para el envío de segmentos de audiencia de Audience Manager basados en la … AAM "Obtenga información sobre cómo resolver el problema en el que intenta eliminar un rasgo o segmento en (Adobe Audience Manager)". Adobe Audience Manager redefines audience segmentation by using online and offline data to build high-value segments … Segmentos y características de Audience Manager en Adobe Experience Platform aam-segments-traits-in-aep En las secciones siguientes se describe cómo habilitar el uso compartido de datos de … Add and remove traits in Segment Builder to see actual trait populations along with actual and estimated segment population data. Además, gracias a la perfecta integración con otras soluciones de Adobe Experience … In this video, learn how to use the updated trait recommendations in Segments, which are Audience Marketplace recommendations. Click the Segment Expressions (Code View) tab in the Traits panel to access this feature. Aprenda a utilizar la integración de Target y Audience Manager para enviar segmentos de Audience Manager (AAM) a Adobe Target. Dive deep into Adobe Audience Manager features that show what your audiences prefer and how to make your brand experiences more engaging and personal. You can only see segments from data sources that you have access … Get a walk-through of the process of defining your segments, and then break them down by the traits or signals that you need to create them. Esto le proporcionará una perspectiva adicional … Comprenda las consideraciones antes de planificar la migración de Audience Manager a Adobe Real-Time CDP. Addressable Audiences Interface The Addressable Audience feature turns this abstract concept into quantifiable data. Start by watching the Create Segments in … Un Audience Manager segment es un regla de del lado del servidor que consiste en rasgos individuales o grupos de características. El vídeo lo acompaña durante el proceso de creación de segmentos. Get a complete view of your audience by combining all of your data sources in one place. Encuentre toda la documentación y la asistencia de Audience Manager que necesite. A mapped segment is a segment you create and send … In Segment Builder, recency and frequency let you segment visitors based on actions that occur or repeat over a set daily interval. These differences … Learn how to use Adobe Audience Manager to collect commercially relevant information about site visitors and create marketable segments. kni hrgfa accwy wjzkvk yhs ugvrt usspj zwgesf qxlfgc cnmpk